Wei Zhou’s Blog

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UX + Branding case: a Chinese web 2.0 beauty website that expands fantasy.

with 18 comments

Recently I’m attending CHI at Boston. I got a chance to hang out with my high school friends who happen to attend harvard and MIT here. I’m happy to find my best friends are way more successful than I do – I’m impressed that they(who used to be my crappy highschool mates)becomes the leader of Chinese industries. Leo Guo(Founder of tongxue.com) recommends me this website that I began to fall in love with: Moko.cc. It’s a Chinese website that gathers the prettiest girls, uses can rate them online based on their judgement of “beauty”. This idea is bold, I expect to see a similar web service in US soon.

Obviously they have a very good user experience designer, the website looks consistant, energetic and bold. Here’s a screenshot of their website:

mokocc_12389915952651

I know, a beauty industry 2.0.

The most impressive thing is, I’m amazed by their advanced user experience ideo, they integrate the user experience and branding rightly, and creates a very user-friendly look and feel. It proves the moto:”User-centered design’s biggest failure is, users only adapts to what they have, and real cool experience emerges from talent design.”

Here’s a list of cute icons.

8

1.Fashion model. 2. Magzine model. 3. Car model.

91

1. Fashion photography. 2. Advertising photography. 3. Personal photography.

101

1. Makeup artist. 2. Hair stylist. 3. Nail artist.

123

1.Producer. 2. TV/Movie director. 3. TV/Movie supervisor.

131

1. 3D designer. 2. Visual effect designer. 3. Visual Designer.

141

1. Fashion designer. 2. Architect. 3. Interior designer.

151

1.Industrial designer. 2. Interaction designer. 3. Game designer.

161

1. Painter/Illustrator. 2. Writer. 3. Dancer.

171

1. Drama performer. 2. planner/Coordinator. 3. Caligrapher.

181

1. Visual artist. 2. Behavior artist. 3. Collector.

191

1. Sculptor. 2. Drama director. 3. Talk show artist/Acrobatics artist.

201

1. President. 2. VP. 3. CEO

212

1. Actor. 2. Scriptwriter. 3. Photographer/Camera people.

221

1. Agent. 2. Lawyer. 3. Nurse.

321

1. TV photographer. 2. MC. 3. Post production producer

521

1. Visual effect director. 2. Movie/TV producer. 3. Body Model

522

1. Music producer. 2. Singer. 3. Music player.

1111

1. Landscape photographer. 2. Post-production artist. 3. Fashion stylist/consultant.

1211

1. Graphic designer. 2. Interaction designer. 3. Illustrator.

2111

1. Flight attendants. 2. Pilot. 3. Programmer.

62

1. Drum player. 2. DJ. 3. Scriptwriter/ Composer.

71

1. Recorder. 2. Music post-poduction producer. 3. Music related people

I love those icons and think they are very innovational. It’s a good branding + user experience stragtigy as well.

Bonus:

mokoman

the moko man

meikong1

MOKO: cannot find the user.

Written by weizhou

April 6, 2009 at 05:19

Posted in Uncategorized

18 Responses

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  1. Hi Wei. Amazing and super funny set. You have two sets similar
    1. Visual effect director. 2. Movie/TV producer. 3. Body Model
    http://weizhou.files.wordpress.com/2009/04/522.jpg
    1. Music producer. 2. Singer. 3. Music player.
    http://weizhou.files.wordpress.com/2009/04/521.jpg

    evalica

    April 6, 2009 at 06:34

    • Yeah, I know! :) I’m also impressed how different the Chinese and American culture is…

      weizhou

      April 6, 2009 at 13:46

  2. Hey Wei, I’m at CHI as well! I hope I run into you, and be sure to stop by my panel discussion Tuesday at 4:30 in ballroom B (shameless plug :)

    Alex Faaborg

    April 6, 2009 at 07:16

    • Haha, Alex! Sure! I found your twits and I’ll definitely be there! ^^

      weizhou

      April 6, 2009 at 13:44

  3. [...] Wei Zhou’s Blog placed an interesting blog post on UX + Branding case: a Chinese web 2.0 beauty website that expands fantasy.Here’s a brief overviewRecently I’m attending CHI at Boston. I got a chance to hang out with my high school friends who happen to attend harvard and MIT here. I’m happy to find my best friends are way more successful than I do – I’m impressed that they(who used to be my crappy highschool mates)becomes the leader of Chinese industries. Leo Guo(Founder of tongxue.com ) recommends me this website that I began to fall in love with: Moko.cc . It’s a Chinese website that gathers the prettiest girls, uses can rate them onl [...]

  4. [...] Read the original here:  UX + Branding case: a Chinese web 2.0 beauty website that expands … [...]

  5. [...] Positively Incorrect! with Scott Cluthe Radio | BlogTalkRadio Feed placed an observative post today on Planet Mozilla Interns: Wei Zhou: UX + Branding case: a Chinese web 2.0…Here’s a quick excerptRecently I’m attending CHI at Boston. I got a chance to hang out with my high school friends who happen to attend harvard and MIT here. I’m happy to find my best friends are way more successful than I do – I’m impressed that they(who used to be my crappy highschool mates)becomes the leader of… [...]

  6. [...] V­i­ew o­r­i­gi­nal po­s­t her­e:  UX­ + B­ran­d­in­g­ cas­e: a Chin­es­e web­ 2.0 b&… [...]

  7. [...] archiCentral put an intriguing blog post on Planet Mozilla Interns: Wei Zhou: UX + Branding case: a Chinese web…Here’s a quick excerpt3. Visual Designer. 1. Fashion designer. 2. Architect. 3. Interior designer. 1.Industrial designer. 2. Interaction designer. 3. Game designer. [...]

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  9. [...] Hostel in Buenos Aires, Argentina. Hostel Blog. Hostel Colonial placed an observative post today on Planet Mozilla Interns: Wei Zhou: UX + Branding case: a Chinese webHere’s a quick excerpt3. Visual Designer. 1. Fashion designer. 2. Architect. 3. Interior designer. 1.Industrial designer. 2. Interaction designer. 3. Game designer. [...]

  10. This iconography is incredibly well done. My only objection is the use of proprietary products or logos for some of the career types, i.e. original Microsoft Xbox logo for “Game Designer”.

    quanta

    April 6, 2009 at 15:14

  11. [...] A New Start placed an observative post today on Wei Zhou: UX + Branding case: a Chinese web 2.0 beauty website thatHere’s a quick excerpt3. Visual Designer. 1. Fashion designer. 2. Architect. 3. Interior designer. 1.Industrial designer. 2. Interaction designer. 3. Game designer. [...]

  12. [...] Cloud Architect | Cloud Architecture | THE CLOUD NETWORK placed an observative post today on Wei Zhou: UX + Branding case: a Chinese web 2.0 beauty website that…Here’s a quick excerpt3. Visual Designer. 1. Fashion designer. 2. Architect. 3. Interior designer. 1.Industrial designer. 2. Interaction designer. 3. Game designer. [...]

  13. I know it can be time-consuming to update your blog but thank you for keeping me informed and entertained!

    Scrubs

    May 27, 2009 at 21:38

  14. YAA Adding this to my bookmarks. Thank You

    silver high heel shoes

    June 14, 2009 at 10:28

  15. Very interesting… thanks.

    George

    June 18, 2009 at 11:42

  16. cooool theme! Thanks!

    Berder54

    September 1, 2009 at 08:52


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